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MessagePosté le: Jeu 12 Mai - 18:27 (2016)    Sujet du message: HDTV The Advertising <Hand..book! || Répondre en citant

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1995)...Language:...English...ISBN-10:...0415107148...ISBN-13:...978-0415107143...Product...Dimensions:...1.9...x...16.5...x...24.1...cm...Average...Customer...Review:...4.0...out...of...5...starsSee...all...reviews(1...customer...review)...1...Review...5...star...0...4...star...1...3...star...0...2...star...0...1...star...0...›See...the...customer...reviewChoose....from....over....13,000....locations....across....the....UK....Prime....members....get....unlimited....deliveries....at....no....additional....cost....How....to....order....to....an....Amazon....Pickup....Location?....Find....your....preferred....location....and....add....it....to....your....address....book....Dispatch....to....this....address....when....you....check....out....Learn....more....The....Advertising....Handbook....is....a....critical....introduction....to....the....practices....and....perspectives....of....advertising.It....explores....the....industry....and....those....who....work....in....it....and....examines....the....reasons....why....companies....and....organizations....advertise;....how....they....research....their....markets;....where....they....advertise....and....in....which....media;....the....principles....and....techniques....of....persuasion....and....their....effectiveness;....and....how....companies....measure....their....success.My..Accountfavorite....share....Flag....this....item....for....Graphic....Violence....Graphic....Sexual....Content....Spam,....Scam....or....Fraud....Broken....or....Empty....Data....textsThe....advertising....handbook;....a....reference....work....covering....the....principles....and....practices....of....advertising....by....Hall,....Samuel....Roland,....1876-....Published....1921....Topics....Advertising....Copyright-evidence-operator....judyjordanCopyright-region....USCopyright-evidence....Evidence....reported....by....judyjordan....for....item....advertisinghandb00hallrich....on....August....30,....2007:....visible....notice....of....copyright;....stated....date....is....1921.Copyright-evidence-date....20070830221320Scanningcenter....richMediatype....textsCollection-library....nrlfucbIdentifier-bib....GLAD-17176083Identifier....advertisinghandb00hallrichImagecount....788Ppi....500Lcamid....319919Rcamid....319556Camera....1DsOperator....scanner-sierk-beij.Scanner....rich8Scandate....20070831061954Identifier-access....ark:/13960/t6zw1ch4pBookplateleaf....0005Sponsordate....20070831Filesxml....Wed....Mar....17....4:20:09....UTC....2010Ocr....ABBYY....FineReader....8.0....SHOW....MORE....SHOW....LESS....Publisher....New....York....[etc.]....McGraw-Hill....book....company,....inc2015Format:...Paperback...Verified...Purchase...a...great...book...for...advice...and...some...ideas...a...heavy...read...at...times...Comment...Was...this...review...helpful...to...you?...Yes...No...Sending...feedbackDon't..have..a..Kindle?..Get..your..Kindle..here,..or..download..a..FREE..Kindle..Reading..AppIt....challenges....conventional....wisdom....about....advertising....power....and....authority....to....offer....a....realistic....assessment....of....its....role....in....business....and....also....looks....at....the....industry's....futureBe....the....first....one....to....write....a....reviewPhilip...Parkinson...on...17...FebJohn..Egan,..Middlesex..University..--This..text..refers..to..the..Hardcover..editionIf...you're...a...seller,...you...can...increase...your...sales...significantly...by...using...Fulfilment...by...AmazonWe...invite...you...to...learn...more...about...this...programme...Please..try..again..Report..abuse..See..the..customer..review..Write..a..customer..review..Search..Customer..Reviews..Search..Unlimited..One-Day..Delivery..and..more..Prime..members..also..enjoy..exclusive..access..to..movies..and..TV..shows,..a..million..songs..and..much..moreYour....Recently....Viewed....Items....and....Featured....Recommendations....:....View....or....edit....your....browsing....history....After....viewing....product....detail....pages,....look....here....to....find....an....easy....way....to....navigate....back....to....pages....you....are....interested....inSean....Brierley....examines....the....reasons....why....companies....and....organisations....advertise;....how....they....research....their....markets;....where....they....advertise....and....in....which....media;....the....principles....and....techniques....of....persuasion....and....their....effectiveness,....and....how....companies....measure....their....successLook...for...similar...items...by...category...Books...>...Business,...Finance...&...Law...>...Management...Books...>...Business,...Finance...&...Law...>...Sales...&...Marketing...>...Advertising...Books...>...Society,...Politics...&...Philosophy...>...Social...Sciences...>...Communication...Studies...>...Media...&...Communication...Industries...Books...>...Society,...Politics...&...Philosophy...>...Social...Sciences...>...Communication...Studies...>...Media...Studies...Feedback...Would...you...like...to...update...product...info...or...give...feedback...on...images?...I...am...the...Author,...and...I...want...to...comment...on...my...bookThe..third..edition..offers..new..material..and..a..new..organising..framework,..whilst..continuing..to..provide..both..an..introduction..and..an..authoritative..guide..to..advertising..theory..and..practice.It..isshaped..to..meet..the..requirements,..interests..and..terms..of..reference..of..the..most..recent..generation..of..media..and..advertising..students..–..as..well..as..taking..account..of..some..of..the..most..recent..academic..work..in..the..field,..and,..of..course,..contemporary..advertising..innovationsLearn....more....Society,....Politics....&....Philosophy....›....Social....Sciences....›....Communication....Studies....Share....Facebook....Twitter....Pinterest....Buy....New....25.19....RRP:....27.99....You....Save:....2.80....(10%)....FREE....Delivery....in....the....UKThats..all..we..know.We...invite...you...to...learn...more...about...this...programme...About...the...Author...Sean...Brierley...was...a...Lecturer...in...mass...communications...at...Liverpool...John...Moores...University...and...writes...a...regular...column...for...Marketing...WeekDetails....Customers....Who....Bought....This....Item....Also....BoughtPage....1....of....1....Start....overPage....1....of....1....This....shopping....feature....will....continue....to....load....itemsIt..will..be..essential..reading..for..anyone..studying..or..teaching..advertising..or..hoping..to..work..in..the..industryThe...Advertising...Handbook...unravels...the...how...and...why...of...advertising...and...places...the...industry...in...its...social,...historical...and...political...context.or..See..all..free..Kindle..reading..apps..Tell..the..Publisher!..Id..like..to..read..this..book..on..Kindle..Don't..have..a..Kindle?..Get..your..Kindle..here,..or..download..a..FREE..Kindle..Reading..Appv....My....AccountAmazon.co.uk...Try...Prime...Books...All...Departments...Amazon...Pantry...Amazon...Video...Apps...&...Games...Baby...Beauty...Books...Car...&...Motorbike...CDs...&...Vinyl...Classical...Clothing...Computers...Digital...Music...DIY...&...Tools...DVD...&...Blu-ray...Electronics...&...Photo...Garden...&...Outdoors...Gift...Cards...Grocery...Health...&...Personal...Care...Home...&...Kitchen...Industrial...&...Scientific...Jewellery...Kindle...Store...Large...Appliances...Lighting...LOVEFiLM...by...Post...Luggage...Luxury...Beauty...Musical...Instruments...&...DJ...PC...&...Video...Games...Pet...Supplies...Shoes...&...Bags...Software...Sports...&...Outdoors...Stationery...&...Office...Supplies...Toys...&...Games...VHS...Watches...Go...Shop...byDepartment...HelloBack...to...top...Get...to...Know...UsCareersAbout...UsSupply...Chain...StandardsMake...Money...with...UsSell...on...AmazonAssociates...ProgrammeFulfilment...by...AmazonAdvertise...Your...ProductsIndependently...Publish...with...UsLogin...and...Pay...with...AmazonBecome...an...Amazon...Vendor›See...allAmazon...Payment...MethodsAmazon...Money...StoreGift...CardsAmazon...Currency...ConverterPayment...Methods...HelpPay...MonthlyShop...with...PointsTop...Up...Your...AccountLet...Us...Help...YouTrack...Packages...or...View...OrdersDelivery...Rates...&...PoliciesAmazon...PrimeReturns...&...ReplacementsManage...Your...Content...and...DevicesAmazon...Mobile...AppAmazon...AssistantHelp...AustraliaBrazilCanadaChinaFranceGermanyIndiaItalyJapanMexicoNetherlandsSpainUnited...States...AbeBooks...Rare...&...Collectible...Books...ACX...Audiobook...Publishing...Made...Easy...Amazon...BuyVIP...The...European...Shopping...Club...Amazon...Tickets...Music,...Theatre...&...Comedy......Amazon...Web...Services...Scalable...Cloud...Computing...Services...Audible...Download...Audio...Books...Book...Depository...Books...With...Free...Delivery...Worldwide...CreateSpace...Indie...Print...Publishing...Made...Easy......Diapers.com...Everything...But...The...Baby...DPReview...Digital...Photography...Goodreads...Book...reviews...&...recommendations...IMDb...Movies,...TV...&...Celebrities......Junglee.com...Shop...Online...in...India...Kindle...Direct...Publishing...Indie...Digital...Publishing...Made...Easy...MYHABIT...Designer...&...Fashion...Private...Sale...Site...Shopbop...Designer...Fashion...Brands......Yoyo.com...A...Happy...Place...To...Shop...For...Toys...Warehouse...Deals...Deep...Discounts...Open-Box...Products...LOVEFiLM...DVD...&...Blu-ray...To...Rent...By...Post......Conditions...of...Use...&...SalePrivacy...NoticeCookies...&...Internet...Advertising...1996-2016,...Amazon.com,...IncFulfilment....by....Amazon....(FBA)....is....a....service....Amazon....offers....sellers....that....lets....them....store....their....products....in....Amazon's....warehouses,....and....Amazon....directly....does....the....picking,....packing,....shipping....and....customer....service....on....these....itemsProduct..details..Paperback:..264..pages..Publisher:..Routledge;..3.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